- After my first round of interviews I saw there was a problem. Now this round of interviews I have a solution in mind that I will ask the customers.
- Who- I made sure to find people that have meal plans and used it more than once a day.
- This time I asked more general questions to find out what people don't like. I also included a question specific on the solution as well.
- Videos are above
- When I first began this opportunity I had the idea in mind that people were unsatisfied with their meal plan. Now that I am 10 interviews into the opportunity I now know why they are unsatisfied and have a clearer view of solutions to solve this problem.
- Interviewing customers was a great experience. Here are some fellow tips for next years students.
1) Pick an opportunity that you are interested in. By doing this you will be more engaged in your topic and easier to find customers and come up with questions.
2) Choose good questions. Good questions lead to good information.
3) Have fun and don't take it too seriously.
Peter, I think you did a great job interviewing people and I enjoyed your questions that you asked. One thing I noticed was that you interviewed all men. I think maybe next time around opinions from women might diversify your answers. Overall very well done. here is a link to my blog if you are interested in checking it out. http://ufstudentpost.blogspot.com/2016/02/interviewing-customers-no-2.html
ReplyDeleteHey Peter! Even though your offering a reduced meal plan price for fewer swipes, your opportunity would still require students to pay a ridiculous amount extra, especially for kids who only use their meal plan swipes once or twice a day. If we say the average meal is $7 around here on campus with meal plan and on average students use it 10 times per week. That total cost only is around $1120, a significant more than 1500. The best option still for students, seems to be declining balance. Check out my idea here: http://thedailyschlak.blogspot.com/2016/02/interviewing-customers-no-2.html
ReplyDeleteHi Peter,
ReplyDeleteThere is no doubt you have identified an opportunity based on these interviews. I would try to interview a more diverse group and more people who chose not to get the meal plan. Also, you could try to find students in an off campus restaurant and ask them what would make them purchase the meal plan on campus. I think you did a great job interviewing and leading people into explanation by avoiding yes or no questions.
Take a look at my blog at http://mrufent.blogspot.com/